Nova Scotia Department of Tourism

Tourism Funding Programs

We have a number of tourism industry partner programs designed to help small businesses develop and grow. Please consult these resources for the one that will help you reach your goals.

New Partner Programs in 2016

The following three partner programs, to be piloted in 2016, will support the development of world class experiences, quality content and search engine marketing.

Inspiring Content Partner Program

This program is designed to increase production and use of quality content when promoting Nova Scotia experiences to potential visitors. Partners (individual operators or groups) will have the opportunity to invest between $5, 000-$50, 000, which will be matched by Tourism Nova Scotia, to produce photography and video assets. Successful applicants will see their content shared via Tourism Nova Scotia’s marketing channels, in addition to their own.

World Class Experience EXCELLerator Program

This program offers eligible operators the opportunity to work with Tourism Nova Scotia experts to develop one of 15 experiences that create a buzz and inspire first time visitors to travel to Nova Scotia. Operators will benefit from one-on-one coaching, research, professional development, marketing asset production and more. Up to 10 partners will be accepted to the program.

Search Engine Marketing (SEM) Partner Program

Please note: The application is now closed for this program.

Search Engine Marketing (SEM) is an internet marketing approach where search terms/ads are purchased and appear on page one of Google search results in an effort to gain traffic and visibility for one’s website. This form of advertising has proven to be one of the most cost effective ways of getting relevant traffic to visit

Tourism Nova Scotia’s SEM program will provide eligible partners (individual operators or groups) with an opportunity to buy search terms through the Nova Scotia Tourism Google account that will be promoted in Tourism Nova Scotia’s key markets. Tourism Nova Scotia will match the partner’s investment, have Google experts project manage the buy, track conversions and provide monthly reports to partners. Partner investment levels will range between $2, 500 to $50, 000.

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